SOR welcomes Conec comercio e importacao as its newest representative in Brazil effective Sept. 19, 2005. The company was founded in 1979 and although new to process instrumentation sales, owners Dimitrios Bozinis and Antonio Evangelista have vast experience representing industrial products for U.S. companies.

Christophe Sailly, Latin America Regional Sales Manager says. "We're very excited about the addition of Conec. The Brazil market represents tremendous potential for SOR. Traditionally it's a tough market to break into because of high import taxes and fierce price competition, however with the years of rapport Dimitrios and Antonio have built with their customers, we have confidence they will help us get gain a foothold for SOR products."

Bozinis and Evangelista are scheduled to attend the SOR Latin American Sales Training in March 2006. Until then Sailly and Bill Dickinson, VP Sales and Marketing are planning to visit Conec in Sao Paula this fall.

The company may be contacted at:
Conec
Rue Itapeva 486/490 - Terreo
01332-902 Sao Paulo, Brasil

Telephone: +55 (11) 3285-4755
www.conec.com.br