(Lenexa, Kansas – November 2024)– – SOR Controls Groups is excited to announce the appointment of Rory Bonasoro as its new Digital Marketing and Automation Specialist. In her role, Rory will be responsible for developing, executing, and overseeing the company’s online marketing strategies, including automation, website analytics, social media campaigns, and lead generation efforts.
Rory brings a wealth of experience in digital marketing and automation, having most recently served as Marketing Operations Manager at CSTMR Fintech Marketing & Advertising. During her tenure there, she led initiatives in automation, website metrics analysis, email campaigns, and the development of marketing strategies to drive business growth.
A graduate of Saint Joseph’s College, Rory holds a Bachelor of Arts in Communications, Marketing, Advertising & Public Relations. She also holds several certifications in digital marketing, demonstrating her commitment to staying at the forefront of industry trends and best practices.
“We are thrilled to welcome Rory to the team,” said Michelle Herl, Vice President of Marketing, SOR Controls Group. “Her background in digital marketing and expertise in automation will be invaluable as we continue to expand our digital presence and enhance our lead generation strategies. “I look forward to Rory helping us achieve our sales and marketing goals.”
In her new role, Rory will collaborate with cross-functional teams to strengthen the SOR digital presence and ensure that the company’s online marketing efforts align with its broader business objectives.
SOR Controls Group is a global leader in the design and manufacture of measurement and control devices under the brands of SOR Measurement and Control, SSi Temperature Sensors, SENSOR Sampling Systems, and PYRAGON. SOR Controls Group actively serves all sectors of the process industry with particular strengths in the oil & gas, petrochemical, chemical and power segments. We also maintain an engineering and design team capable of providing engineered-to-order systems and products when required.
With manufacturing locations in Lenexa, Kansas, Houston, Texas, and Rochester, New York, and regional offices in Beijing, Dubai, and Chennai, SOR Controls Group supports a network of sales and service personnel capable of addressing customer requirements in any geographic market around the world.
