Lenexa, Kansas – August 2025 – SOR Controls Group, a global leader in precision measurement and control devices, appointed BIN SAUD TECHNICAL TRADING EST. (BINTEC) as its exclusive manufacturer representative in the United Arab Emirates. This strategic partnership aims to expand SOR Controls Group’s footprint in the oil and gas, petrochemical, and manufacturing industries across the region.
With over 30 years in the market, BINTEC brings deep-rooted expertise and a well-established business network to the table. The company represents industry-leading solutions in fire and gas detection systems, gas metering and sampling systems, process analyzers, analyzer system integration, tank gauging and packaged systems, safety products, and more, making it an ideal fit for the SOR product line.
“Partnering with SOR allows us to expand our offering with reliable, high-quality measurement and control solutions that our customers can trust,” said BINTEC Executive Business Manager Starvin Vinayakumar. “We look forward to leveraging our experience and network to bring even greater value to industries across the region.”
BINTEC’s organizational culture – marked by streamlined decision-making, strong internal sales processes, and a flexible, relationship-driven approach – was a key factor in SOR Controls Group’s selection process. The company’s capabilities in analyzer shelter integration, measurement solutions, along with a strong track record in tank gauging, create synergistic opportunities for promoting SOR’s level and process instrumentation solutions.
“BINTEC’s market knowledge, agility, and strong presence in key industries make them a powerful partner for us in the UAE,” said Romy Mathew, Middle East Regional Sales Manager at SOR Controls Group. “Their experience as a solution provider across various industry verticals allow us to reach new customers and deliver exceptional value.”
About BIN SAUD TECHNICAL TRADING EST. (BINTEC)
Founded over 30 years ago, BIN SAUD TECHNICAL TRADING EST. (BINTEC) is a leading technical trading firm based in the UAE. BINTEC delivers specialized solutions in fire and gas safety, metering, process analysis, and system integration for a broad range of industrial sectors.
About SOR Controls Group
SOR Controls Group is a global leader in the design and manufacture of measurement and control devices under the brands of SOR Measurement and Control, SSi Temperature Sensors, SENSOR Sampling Systems, and PYRAGON Electronic Instrumentation. SOR Controls Group actively serves all sectors of the process industry with particular strengths in the oil & gas, petrochemical, chemical and power segments. We also maintain an engineering and design team capable of providing engineered-to-order systems and products when required.
With manufacturing locations in Lenexa, Kansas, Houston, Texas, and Rochester, New York, and regional offices in Beijing, Dubai, and Chennai, SOR Controls Group supports a network of sales and service personnel capable of addressing customer requirements in any geographic market around the world.
