Lenexa, KS (May 2026) – Michelle Herl, Vice President of Marketing at SOR Controls Group, was featured in an episode of the He Said, She Said: Razor Branding Podcast on April 30, 2026. The 50-minute episode, titled “Building a Brand from the Inside Out,” is hosted by Jaci and Michael of brandRUSSO, a branding agency whose podcast covers brand strategy for B2B and industrial companies.
In the episode, Herl discusses her 25-plus years building and leading SOR’s marketing function from scratch. She covers how SOR manages a house of brands across its three product lines, SOR Measurement and Control, SSi Temperature Sensors, and SENSOR Sampling Systems, and how internal brand education supports customer-facing marketing. She also addresses strategic planning systems, cross-functional alignment with finance, and the role of people in differentiating an industrial manufacturer.
The feature comes during SOR’s 80th anniversary year. Roy Dunlap founded the company in 1946, and SOR has grown from a single pressure switch design into a full line of engineered-to-order instrumentation serving more than 70 countries.
SOR Controls Group serves industries including oil and gas, nuclear power, chemical processing, power generation, and water treatment.
Listen to the episode at razorbranding.org/building-a-brand or wherever you stream podcasts.
About SOR Controls Group
SOR Controls Group is a global leader in the design and manufacture of measurement and control devices under the brands of SOR Measurement and Control, SSi Temperature Sensors, and SENSOR Sampling Systems. SOR Controls Group actively serves all sectors of the process industry with particular strengths in the oil & gas, petrochemical, chemical and power segments. We also maintain an engineering and design team capable of providing engineered-to-order systems and products when required.
With manufacturing locations in Lenexa, Kansas and Houston, Texas, and regional offices in Beijing, Dubai, and Chennai, SOR Controls Group supports a network of sales and service personnel capable of addressing customer requirements in any geographic market around the world.
