SOR Controls Group Vice President of Marketing Michelle Herl Elected to MCAA Board of Directors

Michelle Herl

(Lenexa, Kansas USA-January 24, 2023) The Measurement Control and Automation Association (MCAA) has elected and certified SOR Controls Group Vice President of Marketing, Michelle Herl, to serve as Director at Large for 2023.

As a Director, Michelle will serve the interests of both SOR Controls Group and the manufacturing industry by helping define member services that will meet the needs of organizations.

“There are more than 170 member organizations and I am excited to help with new growth initiatives to take MCAA to the next level,” said Herl.

The Board advises staff on strategic and operational issues such as finances, budgets, dues, membership programs, and member retention/recruitment.

“I was delighted that Ms. Herl accepted the Board nomination. I have had the pleasure of working with Michelle on various meeting presentations and events over her tenure with MCAA,” said MCAA President, Teresa Sebring. “Her industry expertise and leadership will be invaluable to the Association.”

Herl is joined by other industry leading peers on this distinguished board. The following press release from MCAA lists the other officers Herl will be serving with.

“I have known Teresa (Sebring) for a long time, and I am so happy to get the opportunity to work with her creatively on various projects,” said Herl.

With a tenure of 23 years at SOR Controls Group, Herl participates in strategic company direction, product and sales channel development, corporate branding, and communications as Vice President of Marketing.

Herl holds a Bachelor of Science in Journalism and Mass Communications from Kansas State University and a Master of Business Administration from Mid America Nazarene University.

As the voice of the measurement, control and automation industry, MCAA provides manufacturers and distributors of instrumentation and systems used by industry around the world with the best community and resources for business effectiveness and growth through unsurpassed market and business insights, unique networking opportunities, effective employee onboarding and development programs and unbiased, affordable market data.


SOR Controls Group is a global leader in the design and manufacture of measurement and control devices under the brands of SOR Measurement and Control, SSi Temperature Sensors and SENSOR Sampling Systems. SOR Controls Group actively serves all sectors of the process industry with particular strengths in the oil & gas, petrochemical, chemical and power segments. We also maintain an engineering and design team capable of providing engineered-to-order systems and products when required.

With manufacturing locations in Lenexa, Kansas and Houston, Texas and regional offices in Beijing and Dubai. SOR Controls Group supports a network of sales and service personnel capable of addressing customer requirements in any geographic market around the world.